1. People who write down their goals are significantly more successful than those who don’t. We all know there is a ton of data to support this claim. I won’t even begin to cite sources.
  2. Writing a plan causes the rep to take ownership of his/her business (territory, book, etc.).
  3. The process drives big-picture creative thinking.
  4. Forces the salesperson to examine what has worked and what hasn’t. (Remember the definition of “insanity”?)
  5. Presenting the plan to the team is a powerful way of sharing best practices and allows everyone to learn from each other.
  6. We learn a ton about reps when they present their plans: who can sell, who can think, who brings passion and fresh ideas to the job, who can present well, who “gets it” and who doesn’t.
  7. The business plan serves as a powerful and automatic accountability tool. The very act of presenting the plan publicly and articulating what you are going to do to achieve your goals creates energy, competition and accountability!
  8. The plan serves as a valuable roadmap to help keep the salesperson on track throughout the year.
  9. The plans is a gift to the sales manager! How easy it is to grab the rep’s plan before a phone call, coaching meeting, monthly 1:1 accountability meeting, or day in the field with them? “Sarah, let’s take a look at your plan together to see if YOU are DOING what YOU SAID YOU NEEDED TO DO in order to be successful.”

Benefits You Can Expect:

Ready to turn your dreams into achievements? Let's dive in!


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Hey, I’m Joni


I’m a young entrepreneur from Finland and also the creator of this template.

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