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A one-page, two- to three-minute encapsulation of our sales story.

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1. Headline

The Growth Lab is a specialist growth partner.

We build and instal a proven business development process for (commercial) cleaning businesses.

We help owner operators reach more clients, win more contracts and generate predictable revenue to build massively profitable cleaning businesses.

2. Transitional Phrase

Owner-operators look to The Growth Lab when:

Commercial cleaning businesses work with The Growth Lab when they:

3. Client’s Pains/Problems/Challenges/Results

Pain/Problem

• They don’t have a defined sales funnel for their cleaning business
• They don’t have a clear sales and marketing strategy for their cleaning business
• They don’t currently have the resources to build a sales team and need sales support to help with the growth of their cleaning business
• The don’t have a business development process that produces regular contract opportunities
• They rely heavily on relationship marketing and getting referrals from existing clients to generate new business.
• They spend little (if any) time building their sales pipeline by prospecting and generating opportunities for commercial contracts.
• They’re the sole driver of sales for the business and don’t have enough time to focus on business development and are under pressure to continue growing the business.
• They’re frustrated with the time it takes for inbound marketing efforts like SEO, paid ads and networking to generate leads and are ready to take action.
• They’re unsure how to identify clients that want the right cleaning supplier to transform their workplace and are ready to take action.
• They’re frustrated with targeting the wrong prospects, at the wrong level and going after too many kinds of companies.
• They face the challenge of creating a sales system that allows them to focus on the highest value tasks - building relationships at key accounts, working on active sales cycles and winning contracts - while generating a steady flow of qualified leads.
• They’ve had it with marketing campaigns that target a broad range of prospects without generating any ROI.
• They have a current pipeline of new business but not doing anything to generate new leads fill the pipeline.
• They’re unsure of their ideal client’s biggest problems or why they benefit from using their cleaning service.
• They don’t have a defined sales strategy or sales process to generate leads and contract opportunities.
• They’re unable to create the right sales offer for their target market because they are unclear who their ideal client is.

Results

• They’re committed to building a business development system that consistently generates commercial cleaning leads on autopilot.
• They want to build sales consistency and create predictable revenue for their cleaning business
• They want to create a predictable and controllable system for generating qualified commercial cleaning leads and contract opportunities for their business.
• They want to develop the right marketing and sales assets for their ideal clients.
• They want to develop the right sales strategy to grow their cleaning business.
• They have a current pipeline of opportunities and want to continue building that pipeline with a proven system.
• They want to develop a sales process that generates contract opportunities on autopilot.
• They want to use LinkedIn to generate leads for their cleaning business.
• They want to position themselves as the key person of influence and their cleaning business as the expert in their market.
• They want to utilise cold email, LinkedIn outreach and warm calling as part of their marketing strategy instead of relying solely on referrals, SEO and paid ads.

4. Services

We help (commercial) cleaning businesses:

1. Generate a £100K pipeline of sales opportunities in under 100 days;
2. Identify and improve their business with a comprehensive business performance audit;
3. Identify a clear niche, develop a killer offer and build a customer value ladder to boost their cleaning sales;
4. Position cleaning business owners as the Key Person of Influence in their niche and gain direct access to key decision makers that allows them to bid on exclusive contract opportunities to 3x sales
5. ****Implement a commercial strategy that generates predictable revenue and delivers consistent annual growth.

5. Differentiators

The Growth Lab are the experts in business development in the commercial cleaning space. We’re very different from other available alternatives because:

The Sales Accelerator

• We use data intelligence to identify your ideal client profile and reach the key decision maker to book appointments without getting blocked by gatekeepers.
• We pre-qualify prospects and only book appointments with key decision makers that are serious about having a sales conversation.
• We don’t do ANY cold calls. We generate referrals to the right people, who then expect (and often welcome) calls.
• We develop a system that creates a consistent pipeline of contract opportunities, the most important factor or creating predictable revenue to drive business growth.
• We avoid targeting competitive contracts with multiple bidders by uncovering exclusive contract opportunities with ideal clients.
• We build high quality, high value pipelines of commercial cleaning leads and shorten sales cycles with key decision makers.
• We build large, targeted prospecting lists with in-house tools and software that’s excellent at identifying accounts that are similar to ideal client profiles.
• We have the systems and capability to scale outbound marketing campaigns and automate the lead generation process.

Growth Partner

• We help owner-operators/business owners identify the biggest challenges in the business and ways to resolve them.
• We help help owner-operators/business owners establish a clear niche for their cleaning business.
• We develop a killer service offering that puts cleaning businesses in a category of 1 and enable premium pricing.
• We create a bespoke customer value ladder to boost cleaning sales.
• We identify the right marketing channels, create marketing funnels and develop a clear marketing plan to attract ideal clients.
• We position owner-operators/business owners as the key person of influence and their cleaning business as the experts in their niche.
• We implement a commercial strategy that generates predictable revenue and delivers consistent annual growth.
• We identify partnership and collaboration opportunities to gain access to new clients.
• We get clear and simple financial reporting in place to help owner-operators/business owners make more informed decisions about managing their cleaning business.
• We review and improve the current tech stack to increase productivity and performance.